Service
Amazon Seller Central management
Catalog, advertising, inventory, pricing, account health and compliance, run by one operator on a fixed weekly cadence.
Scope
- Full A-to-Z account management
- Account health & policy compliance
- Catalog & variation structure
- FBA inventory planning
- Pricing & Buy Box strategy
- Promotions, coupons & deals
- Case management with Seller Support
What this is meant to produce.
- One operator, one view
- Advertising, inventory and catalog decisions made by the same person, so a stock position never quietly wrecks an advertising budget and a listing change never breaks a campaign.
- Account health held clean
- Policy warnings, IP complaints, suspected inauthentic claims and ODR movement handled as they appear, when they are still cheap to fix.
- Predictable weekly cadence
- A fixed operating rhythm instead of reactive firefighting: what moved, what it cost, what happens next.
In practice
Seller Central rewards operators who treat it as an operation. The accounts that struggle are rarely missing tactics. They are missing a single person who sees advertising, inventory and catalog at the same time and can tell which one is currently the constraint.
A campaign scaling into a product that will stock out in eleven days is not a good campaign. A listing rewrite that changes the title while a Sponsored Brands headline still references the old positioning is not an improvement. These are coordination failures, and they are the most common cause of flat months in otherwise healthy accounts.
The operating loop
Catalog first
Before anything is advertised, the catalog has to be correct: variation families structured the way customers actually shop, images meeting Amazon’s technical requirements, backend keywords doing work rather than repeating the title, and browse nodes putting products in categories where the demand exists.
Inventory as an advertising constraint
Stock cover drives bid strategy. Deep cover means push. Thin cover means protect rank rather than chase volume, because winning a rank position you cannot hold is expensive twice, once to buy it and once to rebuild it after the stockout. FBA shipment planning, restock limits and long-term storage exposure are managed against that reality.
Pricing and Buy Box
Buy Box percentage is monitored as a first-class metric, not checked when sales drop. Price changes are made with awareness of what they do to advertising efficiency and to any active deal or coupon, rather than in isolation.
Account health, continuously
Policy warnings, listing suppressions, IP complaints and Order Defect Rate movement are checked on a fixed cadence. Almost every expensive account health problem started as a cheap one that nobody was watching.
Marketplaces
I operate accounts in the United States, United Kingdom, Canada, Mexico, Germany, Italy, France, Sweden and the Netherlands. Each marketplace has its own search behaviour, competitive density and compliance requirements. A catalog that is optimised for amazon.com is a starting draft for amazon.de, not a finished listing.
Reporting
A weekly written summary covering sales and advertising movement, inventory position, account health status, and what is planned next. Monthly, a deeper read on category position and where the next increment of growth is most likely to come from.
Common questions
Questions I get asked first.
- What does full account management actually cover?
- Catalog and listing quality, advertising, FBA inventory and replenishment planning, pricing and Buy Box position, promotions and deals, account health and policy compliance, case work with Seller Support, and the reporting that ties it together. In practice it means you stop coordinating four freelancers who each blame the others.
- Can you work inside our existing team?
- Yes. Most engagements sit alongside an in-house brand or ecommerce manager, where I take marketplace execution and they keep brand, supply and channel strategy. I am equally comfortable being the only person who touches the account.
- What access do you need?
- User permissions inside your Seller Central account, scoped to the functions actually required, advertising, inventory, catalog, reports and, where relevant, case management. I do not need account owner credentials and will not ask for them.
- Do you handle suspensions and policy issues?
- I handle prevention, monitoring and routine case work: listing reinstatements, IP complaint responses, suspected inauthentic documentation, and ODR management. For a full account suspension with legal exposure, I will work with you and, where warranted, recommend specialist appeal counsel rather than pretending otherwise.
Where this work shows up.
Sponsored AdsSponsored Ads · Jewelry
Jewelry & Accessories brand
- Ad sales
- $92,915.03
- ACOS
- 23.52%
- Impressions
- 1,236,219
Taking on new accounts
Start with an account audit.
Send the marketplace, the category and what is currently going wrong. You get a written read on advertising structure, catalog health and the first three things worth changing, before any engagement is discussed.
- Reply
- One working day
- First read
- Free, in writing